Current:Home > InvestTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -Balance Wealth Academy
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-20 23:36:28
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (6)
Related
- Military service academies see drop in reported sexual assaults after alarming surge
- After court defeat, the UK says its Rwanda migrant plan can still work. Legal experts are skeptical
- Amtrak service north of NYC will resume after repairs to a parking garage over the tracks
- Potential kingmaker in Dutch coalition talks comes out against anti-Islam firebrand Wilders
- A South Texas lawmaker’s 15
- Rwandan doctor Sosthene Munyemana on trial in France, accused of organizing torture, killings in 1994 genocide
- Report: Roger Waters denied hotel stays in Argentina and Uruguay over allegations of antisemitism
- Another victim of Maine mass shooting discharged from hospital as panel prepares to convene
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- 'One in a million': Alabama woman pregnant with 2 babies in 2 uteruses due on Christmas
Ranking
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Greece fines local branches of J&J and Colgate-Palmolive for allegedly breaching a profit cap
- Michigan has no records of Connor Stalions filing any expense reports, FOIA request shows
- How long should you wait to work out after eating? Here's what the experts say.
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- David Schwimmer shared this photo in honor of Matthew Perry: 'It makes me smile and grieve'
- A record Russian budget will boost defense spending, shoring up Putin’s support ahead of election
- 24 people arrested in a drug trafficking investigation in Oregon
Recommendation
Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
NYC carriage driver shown in video flogging horse is charged with animal cruelty
Justin Torres wins at National Book Awards as authors call for cease-fire in Gaza
Refugees who fled to India after latest fighting in Myanmar have begun returning home, officials say
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
Judges free police officer suspected in killing of teen in suburban Paris that set off French riots
Houston Texans were an embarrassment. Now they're one of the best stories in the NFL.
Progress in childhood cancer has stalled for Blacks and Hispanics, report says