Current:Home > reviewsIn a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -Balance Wealth Academy
In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
View
Date:2025-04-25 19:48:17
In the wake of the backlash over a sponsored Instagram video, trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (46135)
Related
- House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
- Tyler, dog who comforted kids amid pandemic, is retiring. Those are big paws to fill
- Georgia football stomps undermanned Florida State in Orange Bowl
- California law banning most firearms in public is taking effect as the legal fight over it continues
- From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
- 'We'll leave the light on for you': America's last lighthouse keeper is leaving her post
- Gloria Trevi says she was a 'prisoner' of former manager Sergio Andrade in new lawsuit
- AP PHOTOS: Dancing with the bears lives on as a unique custom in Romania
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Tyler, dog who comforted kids amid pandemic, is retiring. Those are big paws to fill
Ranking
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Massive waves threaten California, coast braces for another round after Ventura rogue wave
- Gymnast Shilese Jones Reveals How Her Late Father Sylvester Is Inspiring Her Road to the Olympics
- Dave Chappelle goes after disabled community in 'The Dreamer': 'I love punching down'
- Meet first time Grammy nominee Charley Crockett
- Zac Brown, Kelly Yazdi to divorce after marrying earlier this year: 'Wish each other the best'
- NFL Week 18 schedule: What to know about betting odds, early lines
- Oregon newspaper forced to lay off entire staff after discovering that an employee embezzled funds
Recommendation
A South Texas lawmaker’s 15
Houthis show no sign of ending ‘reckless’ Red Sea attacks as trade traffic picks up, commander says
The Detroit Pistons, amid a 28-game losing streak, try to avoid NBA history
Cowboys deny Lions on 2-point try for 20-19 win to extend home win streak to 16
EU countries double down on a halt to Syrian asylum claims but will not yet send people back
Japan sees record number of bear attacks as ranges increase
Penn State defense overwhelmed by Ole Miss tempo and ‘too many moving parts’ in Peach Bowl loss
The Empire State rings in the new year with a pay bump for minimum-wage workers